{"product_id":"minitote_karashi_harappa","title":"【Mini Tote Bag】Aizu Cotton Mustard HARAPPA","description":"\u003ch4\u003eAi-tsumomen (Ai-tsumomen)\u003c\/h4\u003e\n\u003cp\u003eThe HARAPPA mini tote bag was created with the idea of \"things that can be used for a long time.\" The fabric uses traditional material Ai-tsumomen (Ai-tsumomen) from the Ai-tsumomen area, which has been passed down for over 400 years.\u003c\/p\u003e\n\u003cp\u003eAi-tsumomen is a sturdy fabric developed to suit the harsh climate of the Ai-tsumomen basin. The more you use it, the softer it becomes, and you can enjoy nurturing it.\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003ePerfect for everyday use, a mini tote with a patch\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0637\/7776\/7578\/files\/hap_mini_karashi2.jpg?v=1765919776\"\u003e\n\u003c\/h4\u003e\n\u003cp\u003eA compact and practical size that fits your lunch box and water bottle snugly.\u003cbr\u003eThe patch measures about 12cm (4.72in), making the interior easy to see at a glance and providing a sense of stability.\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0637\/7776\/7578\/files\/hap_mini_karashi5.jpg?v=1765919776\"\u003e\u003c\/p\u003e\n\u003cp\u003eLightweight and easy to carry, it’s perfect for a quick outing or as a sub-bag.\u003cbr\u003eA simple mini tote bag to add to your everyday use.\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003eBlending traditional techniques into modern daily life\u003c\/h4\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0637\/7776\/7578\/files\/hap_mini_karashi5.jpg?v=1765919776\"\u003e\u003cbr\u003eA deep indigo color that evokes a nostalgic feeling.\u003cbr\u003eWhile it has a retro atmosphere, it naturally blends into contemporary casual wear.\u003cbr\u003eA color that adds warmth to your coordinates.\u003cbr\u003e\n\u003ch5\u003e[Product Details]\u003c\/h5\u003e\n\u003cp\u003eSize: 15cm (5.9in) × 35cm (13.7in) × 12cm (4.72in)\u003cbr\u003e\u003c\/p\u003e\n\u003ch5\u003e[Handling Precautions]\u003c\/h5\u003e\n\u003cp\u003eDue to the characteristics of the material and the handmade production process, slight discrepancies in the stated size may occur. Please understand this in advance.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003ePassing down the traditional “Ai-tsumomen” to future generations\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0637\/7776\/7578\/files\/hap_mini_all.jpg?v=1765918392\" alt=\"\"\u003e\n\u003c\/h4\u003e\n\u003cp\u003eThis mini tote bag uses Ai-tsumomen (Ai-tsumomen), a traditional craft from the Ai-tsumomen area located in the western part of Tokushima Prefecture, which has been handed down for over 400 years.\u003c\/p\u003e\n\u003cp\u003eDeveloped to suit the hot summers and harsh cold winters of the Ai-tsumomen basin climate, this fabric has been cherished since ancient times as casual wear (work and everyday wear). In addition to its sturdy texture, the manufacturing process incorporates many air pockets, giving it excellent moisture absorption, water absorption, and heat retention properties. It stays cool and refreshing in summer and warm in winter. Also, because of its thickness, it is durable and resistant to shrinkage even after washing.\u003c\/p\u003e\n\u003cp\u003eThis Ai-tsumomen is the only workshop in Ai-tsumomen that handles everything from dyeing to weaving, the Harayama Textile Workshop, which has been protecting the tradition for over 120 years.\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0637\/7776\/7578\/files\/hap_his.jpg?v=1764998616\"\u003e\u003c\/p\u003e\n\u003cp\u003eTo protect the technology and will of the Harayama Textile Workshop, the company “Hirappa Co., Ltd.” was established in March 2015 as a form of continuing the workshop. It was established by Nana Yamazoe, the designer of the apparel brand “YAMMA,” which used Ai-tsumomen from the Harayama Textile Workshop in Ono City, her hometown.\u003c\/p\u003e\n\u003cp\u003eThe spirit of craftsmanship that the Harayama Textile Workshop has carefully protected, supporting casual wear and workwear until now, spanning 500 to 600 years, is incorporated into the Ai-tsumomen used in this product.\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0637\/7776\/7578\/files\/hap_ori.jpg?v=1764999391\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003eSupporting the spirit of craftsmanship that values “careful use”\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003eMs. Nana Yamazoe, the representative of “Hirappa Co., Ltd.,” who took over the Harayama Textile Workshop, has valued the apparel brand “YAMMA” from before taking over and has cherished the following ideas.\u003c\/p\u003e\n\u003cp\u003eWithout being swayed by trends or mass production, creating clothes that can be loved and worn for a long time.\u003cbr\u003e“The experience of continuing to use one item carefully connects to the wearer’s confidence,” is her philosophy.\u003c\/p\u003e\n\u003cp\u003eAi-tsumomen, which can be used comfortably regardless of summer or winter and lasts a long time, is a material that perfectly embodies Ms. Yamazoe’s philosophy. Based on this idea, both YAMMA and HARAPPA adopt a made-to-order style that allows customers to use their clothes with love.\u003cbr\u003e\u003cbr\u003eHowever, as the number of orders increases, we have faced the challenge of keeping up with customer demand. Therefore, Ms. Yamazoe proposed “items that can be used comfortably regardless of age” and “simple designs that are not swayed by trends,” and is continuing to shape items that fit well over time.\u003c\/p\u003e\n\u003cp\u003eOne of those items is this mini tote bag. While not flashy, it can be loved and used for a long time without being affected by trends or age factors.\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0637\/7776\/7578\/files\/hap_mini_karashi1.jpg?v=1765919776\"\u003e\u003c\/p\u003e\n\u003cp\u003eAlso, although the material is initially stiff, the more you use it, the softer it becomes, and you can enjoy using it for a long time.\u003cbr\u003e\u003c\/p\u003e ","brand":"HARAPPA","offers":[{"title":"Default Title","offer_id":46900439974042,"sku":"HAP-TB-003-PA","price":6550.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/7776\/7578\/files\/hap_mini_karashi.jpg?v=1766203825","url":"https:\/\/fuwamarket.live\/en\/products\/minitote_karashi_harappa","provider":" Fuwa Market（フウワマーケット）","version":"1.0","type":"link"}